The Swindon Wildcats can confirm that Chery Swindon will continue their partnership with the club for the 2026/27 season.


Now entering their second year as a Wildcats partner, Chery Swindon, part of the wider Fish Brothers Group, will once again enjoy a presence at the Link Centre through their rink-side advertising board and sponsorship of the popular 50/50 Match Night Competition.


Over the past season, Chery Swindon have established a positive relationship with the Wildcats through their support of the club and involvement in a number of activities away from match nights.


One particular highlight during the summer was the Fish Brothers Chery World Cup Boot Challenge, which saw Head Coach Aaron Nell, and Canadian Defenceman Ryan Wells of Wildcats put their skills to the test in a series of competitive challenges. The activity provided plenty of entertainment and further strengthened the connection.


The continuation of the partnership will see Chery Swindon remain associated with popular fundraising activity on a Wildcats match night, the 50/50 competition, whilst maintaining year-round visibility through their rink-side advertising.


Swindon Wildcats Partnership Manager Victoria Hart said:


“It’s great to see Fish Brothers Chery Swindon continuing their support of the club for a second year. We’ve enjoyed building the relationship over the last year and look forward to working together again throughout the upcoming season.”


Kayleigh Huband, Head of Business at Chery Swindon, said:


"We are delighted to continue our partnership with the Swindon Wildcats for the 2026/27 season. Over the past year, we have built a fantastic relationship with the Wildcats, their supporters and the wider community and we are proud to continue supporting the team.


We look forward to another exciting season, engaging with fans through the 50/50 competition, showcasing some of our latest Chery models and bringing more exclusive offers throughout the year."


The 2026/27 season will see Chery Swindon continue their association with the Wildcats, building on a positive first year as a club partner.