Bespoke Guardians Swindon Wildcats welcome the return of Deacon & Son Swindon, building on a successful relationship with the Old Town jeweller.


Following last season’s collaboration, the partnership has grown to include extended branding around the Wildcats’ home bench. Taking pride of place at the Link Centre Ice Rink, the prominent display proudly showcases the Deacons name to supporters and visitors throughout the season.


Richard Deacon and members of his Swindon team recently enjoyed an evening of VIP hospitality with the Wildcats, experiencing the match night atmosphere and seeing the impact of the expanded branding first-hand. The team were delighted to see the Deacons name so prominently represented within the rink.


Victoria Hart, Partnership Manager at Swindon Wildcats, said:


“Working closely with the Deacons team over the past season has been a real pleasure. From learning about the history of the business and touring the workshop to discussing ideas for the partnership, it has been wonderful to develop our relationship and see it grow.


“We’re looking forward to bringing further activations to life throughout this season, giving our supporters the opportunity to experience Deacons’ craftsmanship and personal service for themselves. We have some exciting plans to share, and I’m sure our fans will be keeping an eye out for the announcements!”


Richard Deacon added:


It is a great pleasure for us to sponsor Swindon Wildcats and we look forward to continued success this season”


The Wildcats would like to thank Richard and the entire Deacons team for their continued support and look forward to another exciting season together.


Visit Deacon & Son on Wood Street, Old Town, Swindon, for jewellery, watches, repairs and bespoke commissions.